Growth

“Customers love it once they’re in. Getting them in is the hard part.”

I help you find out what’s getting in the way, whether that’s the customer you’re chasing, the message or the channel.

Sound familiar?

Meetings are hard to get. Deals are slow to close. But the customers you do win stay and love it.

So something is off between you and the right buyer. It could be who you’re targeting, what you’re saying or where you’re saying it. Each one seems possible, and you can’t tell which.

Many founders already have a fix in mind, like sales training or a new feature. Often the real problem sits one step earlier. I find the answer.

What you get

The customer to go after, the words that work for them, and the best place to reach them.

I find the customers who behave differently from the rest. I learn how they describe the problem in their own words. Then I test your message with enough people to trust the result.

Example: Nordic Life

+12%click-through in three weeks

Nordic Life had loyal customers who had stopped buying. I looked at their email data and found where people were losing interest.

We changed how the emails were laid out and started telling more stories with real faces. Click-through went up 12% in three weeks.

How it works

1
We talk.
A free first call about the decision you’re facing and the data you already have.
2
You get a fixed plan.
A clear scope, a fixed price and a fixed timeline.
3
You get an answer.
Two to four weeks later, you have the evidence and my recommendation. I do the work myself, start to finish.

Every project follows the same five steps:

1Pin down the decision you need to make.
2Check what you already know.
3Find the customers who behave differently.
4Test with enough people to trust the numbers.
5Find out the answers, and report back.

Growth slower than it should be?

Tell me what you’ve tried. We’ll look for what’s actually in the way.

Pattern & Proof is based in London.