Pattern & Proof

Raising

“I want to raise, but I don’t have the data investors ask for.”

Investors ask how you know it will keep working. I help you answer with evidence, before you walk into the room.

Book a free call

Sound familiar?

You have a good story. Then an investor asks which customers stay longest. Or what makes people buy again. Or how much they’d pay.

And you don’t have the numbers to hand.

Your gut has got you this far. Investors want to see the proof behind it.

What you get

The slides your deck is missing. They’re the ones that answer the questions investors keep asking.

That might be which customers stay, what drives repeat buying, or what people will pay.

I start with the data you already have. Then I test the gaps with real customers, in big enough numbers to hold up when an investor pushes on it.

You leave with an evidence pack you can use in your deck and in the room.

How it works

  1. 1

    We talk.

    A free first call about the decision you’re facing and the data you already have.

  2. 2

    You get a fixed plan.

    A clear scope, a fixed price and a fixed timeline.

  3. 3

    You get an answer.

    Two to four weeks later, you have the evidence and my recommendation. I do the work myself, start to finish.

Every project follows the same five steps:

  1. 1Pin down the decision you need to make.
  2. 2Check what you already know.
  3. 3Find the customers who behave differently.
  4. 4Test with enough people to trust the numbers.
  5. 5Find out the answers, and report back.

Raising soon?

If your round closes in weeks, tell me on the call. We can go straight to the full piece of work.

Pattern & Proof is based in London.