Pattern & Proof

Roadmap

“My roadmap has three good options. I can only afford one.”

I help you pick the right one, using evidence from your customers, before you spend three months building it.

Book a free call

Sound familiar?

You can make a good case for each option. So can your team. That’s the problem.

Pick wrong and you lose months of build time. Your customers ask for different things, and the loudest ones aren’t always the ones who matter most.

What you get

A clear order for what to build next, and the reasons behind it.

I look at what your customers do, and which of them matter most to your growth. Then I test the options with enough people to trust the answer.

You get my recommendation, plus the point at which you should look at it again.

Example: ZIYX

3×longer spent in the simpler version

ZIYX were building a 3D world inside their app. It was costing them a lot. I tested it with over 1,200 people in their target group.

They spent three times longer in a simpler version. ZIYX dropped the 3D build and put their effort into the core product.

“You showed us we were building far too much.”
– CTO, ZIYX

How it works

  1. 1

    We talk.

    A free first call about the decision you’re facing and the data you already have.

  2. 2

    You get a fixed plan.

    A clear scope, a fixed price and a fixed timeline.

  3. 3

    You get an answer.

    Two to four weeks later, you have the evidence and my recommendation. I do the work myself, start to finish.

Every project follows the same five steps:

  1. 1Pin down the decision you need to make.
  2. 2Check what you already know.
  3. 3Find the customers who behave differently.
  4. 4Test with enough people to trust the numbers.
  5. 5Find out the answers, and report back.

Stuck between options?

Bring your roadmap to the first call. We’ll work out which decision matters most.

Pattern & Proof is based in London.